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Performance Marketing Studio
More Qualified Leads
Zero Retainer
You Only Pay Per Lead
We build your entire performance marketing system — ads, creatives, landing page, and automated lead follow-up — and charge per qualified lead delivered. Not per month. Not for effort. Per result.
The Main Struggle
Most Agencies Get Paid Whether You Get Results or Not.
The traditional agency model puts all the risk on you. You pay the retainer. You wait for results. And when the leads don’t convert, everyone has a reason why it isn’t their fault.
Agencies charge you regardless of performance
Monthly retainers keep running whether leads arrive or not. Agencies are incentivized to keep the relationship, not to keep delivering.
Agencies don’t own the outcome
They only run ads and think the landing page is your team's problem. Follow-up is someone else's job.
Agencies don’t follow up with leads
Most businesses take hours — sometimes days — to respond to an enquiry. By then, the prospect has moved on.
THE BIM DIFFERENCE
We Own the Entire System. And We Only Win When You Do.
From the first ad impression to a qualified lead arriving in your pipeline — creatives, campaigns, landing page, and an automated WhatsApp sequence that responds in 60 seconds and qualifies every lead before your team picks up the phone. And we don’t charge a monthly retainer. We charge per qualified lead delivered. If we don’t perform, we don’t earn.
Three Differentiator Blocks:
No retainer. Ever.
You pay per qualified lead delivered. Our fee structure means our incentive is completely aligned with yours. We don't make money until you get results.
Full-funnel ownership
We build and run everything — ads, creatives, landing pages, and WhatsApp automation. No scope gaps. No finger pointing. One team accountable for the entire system from first impression to qualified lead.
60-second lead response
Every enquiry is followed up automatically via WhatsApp within 60 seconds. Leads are qualified before your team picks up the phone. Your sales team receives warm, pre-screened prospects, not cold contacts.
WHAT WE BUILD FOR YOU
We Build and
Run the Entire Funnel.
Omnichannel Ad Campaigns:
We’ll run campaigns across Meta, Google, TikTok, Snapchat, X, and display and native networks. Platform selection is based on your budget and the fastest path to your audience. We sequence platforms strategically. Not everything at once, everything at the right time.
Creatives and Copy:
We’ll create all your image ads, video ads, carousel ads UGC-style content. Built in multiple angles and hooks so campaigns never saturate. High-converting creative production at the speed and volume needed to keep performance stable.
Conversion-Optimized Landing Page:
Built and customized specifically for your offer and your audience. Connected to your tracking, CRM pipeline, and WhatsApp automation from day one.
WhatsApp Lead Automation:
Every lead receives an automated follow-up within 60 seconds. The sequence qualifies the prospect, handles common questions, and routes them to your sales team ready to close.
Performance Reporting:
Full visibility across on your cost per lead against your agreed CPL target. Lead quality scoring through WhatsApp interaction data and CRM flags. Clear, consistent reporting on what is working and what is being scaled.
From First Contact to Qualified Lead | We Handle Everything.
HOW IT WORKS WORKS
Four steps. One system. Your team receives qualified leads. That’s the whole job.
Discovery Call
We walk through your business economics together. You tell us your:
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Customer lifetime value
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Gross Margin
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Acceptable marketing cost
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Close Rate
System Build
We walk through your business economics together. You tell us your:
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Ad campaigns across selected platforms
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Creatives and copy in multiple angles
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A conversion-optimized landing page
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and WhatsApp automation.
Launch &
Optimize
Campaigns go live.
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We manage, test, and optimize continuously across every active platform.
Qualified Leads Delivered:
We walk through your business economics together. You tell us your:
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Customer lifetime value
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Gross Margin
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Acceptable marketing cost
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Close Rate
Results Across Industries.
CASE STUDIES
Before founding BIM, our team ran performance marketing for businesses across fintech, ecommerce, home services, education, and healthcare. The model that drives qualified lead flow is consistent regardless of sector. These are some of the results we have delivered.
$5M+ Pipeline in 3 Months
OnlineIPS — a forward-thinking financial services platform built around secure, efficient digital payments.
- The Challenge
- What We Did
- Results
OnlineIPS entered a category where trust is the product. Without brand authority, their pipeline was thin and their sales team was waiting on leads that weren't coming. Marketing efforts were fragmented across channels with no unified strategy, no consistent messaging, and no clear view of what was actually driving qualified interest.
Before founding BIM, our team built OnlineIPS's entire performance marketing system from the ground up. We produced and split-tested video content and lead magnets designed to position OnlineIPS as a credible authority in the fintech space, not just another payments provider.
We deployed a multi-channel paid strategy across Meta, Google, and organic social, with ABM targeting layered on top to reach high-value decision makers directly. We integrated ManyChat automation to qualify inbound leads immediately upon contact, reducing response time and improving lead quality before the sales team got involved. A custom HubSpot reporting dashboard consolidated leads from all channels into a single view, with automated routing to the right sales rep based on lead source and qualification criteria.
- Pipeline Value: $5M+ generated in 3 months
- Cost Per Qualified Lead: $50–$100
- Average Ticket Size: $25,000
- Outcome: OnlineIPS established as a trusted authority in their segment, with a qualified pipeline their sales team could actually work
5.14x ROAS. 80% Returning Customers.
SRSLY Low Carb — a bold, flavor-forward low-carb food brand built for people who refuse to compromise on taste.
- The Challenge
- What We Did
- Results
SRSLY had a product people loved but a paid ads strategy that couldn't prove it. ROAS was inconsistent, sales were unpredictable, and there was no structured testing framework to find what actually worked. Creatives weren't converting. The brand had real fans but no reliable system to acquire new ones or bring existing customers back.
We rebuilt SRSLY's Meta ads strategy from scratch, starting with audience segmentation and working backwards from conversion data. We handpicked influencers who genuinely matched the brand's audience and managed UGC production — both video and static — that felt authentic rather than advertorial. Creative testing ran at scale: multiple angles, multiple formats, multiple hooks, all structured to surface top performers quickly. We built custom analytics dashboards in Looker Studio to give the team real-time visibility into what was scaling and what wasn't, and layered ManyChat automation to re-engage leads and past customers at key moments in the buying journey. Every decision was tied to a metric.
- Overall ROAS: 5.14x
- Total Purchases: 1,327
- Revenue Generated: £45,153
- Cost Per Acquisition: £6.62
- Returning Customers: 80%
4x ROAS. $40K+ Monthly Revenue Built in Under 2 Months.
Frugal Cabinets Online — a cabinetry brand delivering quality at accessible prices, helping homeowners transform their spaces without overspending.
- The Challenge
- What We Did
- Results
Zero starting point in a saturated market. No existing funnel, no conversion infrastructure, no creative assets worth running. The brand was competing against established players with none of the systems that make paid traffic profitable. Low conversion rates and minimal repeat visits were symptoms of a fundamentally broken acquisition path.
We built everything from scratch. A brand-new sales funnel designed to capture and convert traffic, with every stage optimized for the specific buying behavior of home improvement shoppers — high consideration, comparison-heavy, price-sensitive. We produced custom video ads with professional voiceovers that communicated quality without losing the brand's value positioning. Multi-channel campaigns ran across Meta and Google with structured retargeting to bring back visitors who showed intent but didn't convert on the first visit. Advanced GTM tracking and a Looker Studio dashboard gave us real-time funnel visibility — from first click to purchase — so optimization was data-driven from day one. ManyChat automation handled inbound enquiries and kept warm leads engaged through the consideration phase.
- ROAS: 4x
- Monthly Revenue: $40,000+
- Average Order Value: ~$2,500
- Lead-to-Sale Conversion Rate: ~5%
- Timeline: All results achieved in under 2 months from launch
16.8x Marketing ROI. 600 Students Enrolled. $6M in Enrollment Value.
International Schools Partnership (ISP) — an organization that supports educational institutions through strategic partnerships and enrollment growth.
- The Challenge
- What We Did
- Results
ISP needed qualified enrollment leads across seven partner schools simultaneously — each with its own brand, audience, and geographic focus. Centralized marketing wasn't working. Decentralized efforts had no consistency or tracking. The result was insufficient leads, lagging enrollments, and no clear picture of what was driving results at each institution.
We built individualized campaigns for each of the seven schools — separate creative, separate messaging, separate audience targeting — while maintaining a unified strategic framework that allowed for cross-school learning and optimization. Meta and Google Ads ran in parallel, with platform selection and budget allocation tailored to each school's audience profile. Bespoke ad creatives were designed for each institution, aligned to their brand identity and the specific concerns of parents making enrollment decisions. Comprehensive tracking and attribution solutions gave ISP a clear view of lead quality and enrollment attribution at the school level, not just the campaign level. Reporting was consolidated across all seven accounts into a single performance view.
- Marketing ROI: 16.8x
- Students Enrolled: 600 within one year
- Total Enrollment Value: $6M across all 7 schools
- Growth Trajectory: On track for 20% year-on-year enrollment growth
$40 CPL. 100% of Show-Ups Converted.
Laser & Electrolysis Hair Removal — a premier provider of advanced laser treatments in Great Neck, NY, focused on personalized care and measurable results.
- The Challenge
- What We Did
- Results
L&E was entirely dependent on word-of-mouth. No online presence, no paid acquisition, no system to generate or capture demand. The business was profitable but not scalable — and entirely vulnerable to any slowdown in referral flow. Breaking into a new market required building credibility, visibility, and a lead generation infrastructure from zero.
We launched targeted Meta Ads campaigns and ran intensive creative testing to identify the angles and visuals that resonated with the local audience. Landing pages were built specifically for the campaign traffic, optimized for conversion rather than general brand communication. In parallel, we built L&E's organic presence: Google Business Profile optimization, high-value blog content targeting local search intent, and a structured link-building and PR strategy to build domain authority and local credibility. ManyChat automation handled immediate lead follow-up, qualification, and appointment booking — ensuring that every enquiry received a response within minutes and was moved toward a booked consultation before any manual follow-up was required.
Results:
- Cost Per Lead: $40
- Show-Up Rate: 75%
- Lead-to-Customer Conversion: 100% of those who showed up became paying customers
- Customer Lifetime Value: ~$1,500
- Organic Traffic Growth: 378% increase in 3 months
- Keyword Rankings: From 3 top-ranking keywords to 91 in 3 months
7,617 Leads. $19 CPL. $138K Managed in Under 3 Months.
A Place for Mom — one of the largest senior living referral services in the United States, connecting families with assisted living, memory care, and senior housing options.
- The Challenge
- What We Did
- Results
At the scale A Place for Mom operates, lead volume and lead quality have to move together. Scaling spend without scaling quality is a cost problem. Scaling quality without volume is a growth problem. Our team was brought in to manage both simultaneously across a high-pressure, high-spend campaign environment with strict CPL targets and appointment set rate requirements.
Our team managed $138,000 in ad spend across social and search platforms over a sub-3-month window, with creative and landing page optimization running in continuous parallel to performance. We worked closely with the A Place for Mom sales team to align on what constituted a quality lead at each stage — not just a form fill, but a lead that booked an appointment and showed up. Funnel architecture, messaging, and audience targeting were adapted iteratively based on real sales feedback. Looker Studio dashboards gave both our team and the client real-time visibility into CPL, appointment set rate, and lead quality by campaign and audience segment. ManyChat automation handled immediate lead response and pre-qualification, reducing the time between enquiry and first sales contact.
- Ad Spend Managed: $138,094
- Total Leads: 7,617
- Cost Per Lead: $19
- Conversion Rate: 2.3%
- Appointment Set Rate: 13%
2,847 Leads. $55 CPL. 56% Sales Close Rate.
Premier Home Pros — a specialist in one-day walk-in tub installations with financing options and a lifetime warranty, serving homeowners across the United States.
- The Challenge
- What We Did
- Results
Walk-in tubs are a considered purchase with a long sales cycle, a high average ticket, and a buyer profile that requires both trust and urgency to convert. PHP needed a consistent, scalable lead flow that their sales team could close at volume — without sacrificing the lead quality that made their economics work.
Our team managed PHP's full performance marketing stack across social and search, with creative production spanning image ads, video ads, and UGC-style content tested across multiple angles targeting the specific concerns of PHP's buyer demographic. Landing pages were built and continuously optimized for the PHP offer, including financing messaging and warranty positioning as primary conversion levers. ManyChat automation was deployed to follow up every enquiry within 60 seconds, qualify the lead against PHP's criteria, and book appointments before the sales team's involvement. We worked in regular communication with PHP's sales team to monitor close rate, identify where leads were dropping off, and adjust campaign quality signals accordingly. Tableau dashboards tracked the full funnel from click to closed deal.
- Ad Spend Managed: $154,705
- Total Leads: 2,847
- Cost Per Lead: $55
- Conversion Rate: 2.6%
- Appointment Set Rate: 10%
- Sales Close Rate: 56%
- Lead-to-Sale Rate: 2.4%
- Average Ticket Price: $23,700
- Marketing Cost as % of Revenue: 17.8%
5,758 Leads. $265K Managed. $46 CPL.
Ridge Line Siding — a home exterior renovation specialist serving homeowners across the United States with siding installation and replacement.
- The Challenge
- What We Did
- Results
Siding is a high-ticket, low-frequency purchase in a market saturated with competitors running similar offers. Generating qualified leads at volume while keeping CPL within a range that made the economics work required both creative differentiation and rigorous funnel management.
Our team managed Ridge Line's full performance marketing operation, running campaigns across social and search with creative spanning video, image, and UGC formats. We built and iterated on landing pages specifically designed to convert the homeowner audience — addressing trust signals, financing options, and the visual before/after proof that drives decisions in renovation categories. ManyChat automation handled immediate lead follow-up and qualification, booking appointments and routing leads to the sales team pre-warmed. We maintained close coordination with Ridge Line's sales team to track appointment set rate and lead-to-sale conversion, using that feedback loop to continuously refine audience targeting and messaging. All performance data was consolidated into Looker Studio and Tableau dashboards for real-time optimization.
- Ad Spend Managed: $265,659
- Total Leads: 5,758
- Cost Per Lead: $46
- Conversion Rate: 2.8%
- Appointment Set Rate: 12%
- Lead-to-Sale Rate: 1.2%
- Average Ticket Price: $26,700
- Marketing Cost as % of Revenue: 39.5%
76,848 Leads. $5.17M Managed. $67 Average CPL.
Our team managed performance marketing for five national home services brands simultaneously — First American Home Warranty, Renewal by Andersen, West Shore Home, LeafFilter, and Erie Home — across a sub-12-month period.
- The Challenge
- What We Did
- Results
At national scale, the challenge is not generating leads. It is generating leads that are qualified, consistent, and convertible across multiple sales teams, geographies, and offer structures simultaneously. Each brand had distinct buyers, distinct economics, and distinct definitions of what a good lead looked like. The mandate was volume with quality — and both had to hold at the same time.
Our team ran the full performance marketing operation for all five brands concurrently, managing ad campaigns across social, search, display, native, and newsletter channels. Creative production operated at scale: image ads, video ads, UGC content, and influencer-driven formats, tested across multiple angles per brand per quarter. Each brand had dedicated landing page infrastructure, continuously A/B tested against conversion benchmarks. ManyChat automation handled immediate lead response and qualification across all five brands, with routing logic built to each brand's sales team structure. Looker Studio and Tableau dashboards gave both our team and brand stakeholders real-time visibility into CPL, appointment set rate, lead-to-sale, and revenue attribution. Regular sales team sync calls kept quality feedback flowing back into campaign optimization.
- Total Ad Spend Managed: $5,175,706
- Total Leads Generated: 76,848
- Average Cost Per Lead: $67
- Average Conversion Rate: 2%
- Appointment Set Rate: 17%
- Lead-to-Sale Rate: 4.2%
- Average Ticket Price: $12,500
- Marketing Cost as % of Revenue: 19.3%
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